Shawn P. Mahdavi – Founder, Personal Branding Coach, Internet Marketing Consultant

I’ve been in the sales and marketing arena for over 19 years.  My first job working in the family business was a stepping-stone to other positions in the sales world, ultimately culminating into managing a fleet of copier sales professionals in late 2004.  In 2006, I seized the opportunity to start a credit repair company called Global Advantage Credit Solutions.

Through GACS, I was able to provide credit coaching to thousands of Americans facing credit challenges. It was there that I received a hands-on education in branding, direct response marketing, email marketing, social media marketing, and more.  I successfully sold this business in late 2009.

In January 2010, I started consulting sales strategies and affiliate marketing for Kinder Reese Real Estate Partners. While at Kinder Reese, I established a network of the nation’s top Joint Venture, Affiliate Marketers, and Internet Marketers.

After a short year with Kinder Reese, I decided that in order to truly live my perfect lifestyle crushing my goals had to become top priority.  That’s when I created GoalCrusher, a marketing consulting agency that puts a distinct emphasis on understanding your “WHY” and identifying “the perfect customer” then tying these two power components into one’s brand promise and marketing.

My “WHY”:

To positively impact and enrich my family, friends, peers, and business associates with my knowledge, experience, and caring heart while at the same time striving for personal excellence, being coachable, and drawing closer to God.

Melinda Enfinger – Copywriter

Once upon a time, in the not too distant past, Melinda Enfinger was born in Alma, Arkansas, “The Spinach Capitol of the World”.  (I’d abbreviate Arkansas, but everyone thinks that AR is for Arizona and that’s annoying.)  She started her quest to fame and fortune at the ripe old age of 17 when she enlisted in the Marine Corps.  Over nine years later, she decided that this career path was not exactly the fast track to the lifestyle to which she wanted to become accustomed and she moved on to her next adventure.  Over the next few years she tried her hand at being a stay at home mom and moved with her family to the beautiful subtropical island of Okinawa Japan, where she lived for three years.  During that time, she worked briefly as the Overseas Collection Counselor for a large credit union, she taught classes on how to do cool stuff to occupy your time, and she spent lots of time with her BFF shopping and noshing on Razzleberry soft pretzels.  Fast forward to moving back to the US and Melinda once again decided that she was just not satisfied with life in the slow lane.  She opened a gourmet gift basket company and planned to target the real estate industry, but quickly realized that she could make a lot more selling houses than she could make selling gift baskets, no matter how awesomely “gourmet” they were.  She has been conquering the sales world ever since.   Melinda was named the “Rookie of the Year” and even has her name on a plaque in an office in NC to prove it!  She also has bunches of other awards for production and generally being cool, all of which are carefully stored in a three-ring binder packed in a box somewhere.

In 2010, Melinda met Shawn Mahdavi and that chance encounter changed the course of history.  They discovered a shared passion for growth and bringing value to others which when combined with their highly motivated, truly dedicated, and extremely enthusiastic work ethic, led to the natural next step of going into business together.  Melinda picked up and moved to Frisco, TX and after the dust settled from the move, Goal Crusher was born.

The most important part of Melinda’s life is her two awesome kids and she takes every opportunity to enjoy life with them.  When they aren’t at some sort of sporting event, they can usually be found singing loudly (and slightly off key) and having random 5-second dance parties.