Asking and answering questions is one of the best ways to engage visitors on social media.  It seems as if that would be a no brainer, but have you utilized the Questions feature yet to get your friends involved on your page?

When someone asks a question, it elicits a response.  Last summer, my AC went out and I needed a repair man instantly.  I live in Frisco, TX, just north of Dallas, and if you know anything about living in the South, it is that our summer heat is not something to play around with.  My natural response was to look up a contractor online, but before I did that, I turned to Facebook.  Within 15 minutes, I had five references.  Now, I could have found five contractors online, but instead, I had five friends that recommended a contractor they had worked with in the past.  That is one distinguishing difference between traditional marketing and social media:  if I advertise through traditional methods (ads on TV, magazines, newspaper or online) I am telling you how great my business is.  If someone else refers my business, my credibility is instantly increased and there is an element of trust that cannot be gained through any other type of advertising.  Think about it; how many times have you asked a friend for a recommendation for a service provider so you will feel comfortable that you’ll get good service?

Not all questions used on social media need to be for our own personal gain.  Sometimes asking effective questions can be good for everyone that is connected to the moderator.  I am connected to over 30 groups on LinkedIn one of which is a sales group.  People ask questions all the time to help them become better salespeople or sales leaders and I try to answer questions all that pertain to my skill level.  If you are good at answering questions, people will start reaching out to you privately for advice.  Can you think of a better way to connect with people who have similar interests?

Another great stage to ask questions is Twitter.  You only have 140 characters to ask, but if you can get to the point, I find that people that are connected on this social media platform often reply.  I am using twitter to let people get to know my professional side… with a more personal touch. I use LinkedIn primarily for business and Facebook for both.  If I want to be the expert, I’ll use their search engine to see what questions people are asking about a particular subject where I feel I can help (social media, training, sales, marketing, etc.)  This connection is very powerful and also helps increase my following.  Are you using twitter to find out what people are talking about?

Did you notice that I ended every paragraph above with a question?  Did it elicit an internal response for you? If you read to the end of this post, then you might have been asking yourself, “I wonder what John is going to say next?”  That’s the power of asking questions!

Before I wrap it up, I want to ask YOU one more question. What other social media topics would you like us to blog about?