Is there really a place in your brand’s social marketing strategy for YouTube among the other platforms such as Facebook, LinkedIn, and Twitter?  Most social media marketing experts will tell you how important it is to use some combination of these platforms to promote your business online, but at GoalCrusher, we recognize the importance of understanding all facets of social media, especially YouTube.  While there are more social media platforms available than we have time to discuss in this blog, if you were to research your market, you will find that many of them are moving to other platforms as well.  This holistic approach will drive more traffic to your site and grow your customer and business base.

If you are not already using YouTube to communicate with your target audience, you should.  Consider this:

  • YouTube is the 2nd largest search engine next to Google.
  • Users can type in a subject and instantly find videos that support that subject.  (Yes, there are YouTube videos on there of kids lip syncing to today’s top 40 hits, people doing stupid things, as well as local and global new stories.)
  • You will also find people using it in their business’ social media marketing strategy… probably your competition!

Getting started is easy.  You’ll need to log in or create a YouTube account to promote your business.  Just like LinkedIn, Twitter, and Facebook, there are some basic do’s and don’ts.  If you are not sure what they are, let us know and we can help.  You can post monthly, weekly or daily.  The choice is yours.  The more you post, the more traffic you will drive.  This will eventually lead to more subscribers which can help your videos go viral.

As a restaurant owner, you might want to give future customers a little history to your establishment or tell them about today’s dining specials.  If you are a Realtor, you might use it to promote your listing or give an overview to the cities that you specialize in to capture more out-of-town clients.  If you are a retailer, you might ask customers for testimonials in exchange for a discount off their next purchase.

You get the idea.  You can be as creative as you want to be.  If you are shy, you can be the one holding the camera discussing your product or service.  If you were blessed with good looks and a little confidence, then you can be the star of your next video shoot.  Regardless of where you are in this spectrum, the point is the same.  This visual aspect will allow you to gain more clients and it will give you another way to connect.

Are you interested in getting started with YouTube and your online marketing strategy, but don’t know where to begin?  Let GoalCrusher know and we can provide you with additional tips and we can consult with you to help you CRUSH your competition.